Niko Culic

Niko Culic has a diverse work experience in various roles and industries. Niko started their career as an Athletic Ticket Office Associate at Indiana University Bloomington in 2009. Following that, they worked at DICK'S Sporting Goods, where they gained experience in store systems and process administration, as well as merchandising through a rotational program. As an Account Manager at Optimedia US, they managed search engine marketing campaigns for HP's online business.

In 2014, Niko joined Walgreens as a Space Management Analyst, responsible for executing in-store displays. Niko then became a Manager of Space Management, leading a team of analysts and overseeing planograms for over 8,000 stores. Niko also served as an Associate Category Manager, managing assortment and display plans for candy and batteries, among other categories.

Niko's career continued at Duracell Inc., where they worked as an Account Executive, managing accounts for Meijer and Canadian Tire. Niko also served as an Account Executive for Hardware, partnering with retailers on product launches and merchandising techniques. At Ferrero, as a National Account Manager, they managed top brands such as Butterfinger and Nutella, collaborating with Walgreens on promotion planning and in-store displays.

Before their current role, Niko worked at Reckitt as a Key Account Manager, where they managed the Upper Respiratory business at Walgreens. Niko'sresponsibilities included promotional planning, analyzing inventory levels, managing P&L, and problem-solving with key stakeholders. Currently, they are working at The Duracell Company as a Sales Director for Grocery/Convenience.

Throughout their career, Niko has demonstrated strong leadership skills, expertise in account management, and a strategic mindset in driving sales and optimizing merchandising displays.

Niko Culic completed a Bachelor of Science degree in Marketing at Indiana University - Kelley School of Business from 2006 to 2010. Later on, from 2020 to 2022, they pursued and successfully obtained a Master of Business Administration (MBA) degree in Finance from the same institution.