Tiara de Silva

Tiara De Silva is an experienced marketing and brand management professional currently serving as a Category Management Senior Specialist for Shopper Marketing ANZ at The Duracell Company since August 2023. In this role, Tiara coordinates trade marketing activations across in-store and online platforms and oversees the trade marketing budget while conducting competitive analysis and strategic planning. Prior experience includes serving as Brand Manager ANZ at Hasbro, where Tiara executed brand strategies for well-known franchises such as "My Little Pony" and "Furreal Friends." Tiara's background also features roles at Harvey Norman, where responsibilities included national product management and marketing coordination, as well as positions in email marketing and accounts assistance. Tiara holds a Bachelor of Commerce in Marketing and Accounting from Macquarie University.