Vasily Baida

Vasily Baida is a Sales Director at Duracell, where significant achievements include a 128% growth in net sales revenue from $32 million in 2016 to $73 million in 2022, a turnaround in organization profitability from -8% operating income in 2015 to +27% in 2023, and expanding point of sales from 10,000 to 60,000 ship-to points by March 2023. Vasily played a crucial role in securing the number one market share in Russia for the alkaline battery category at 28.8% in 2022, and developed comprehensive commercial policies and a dedicated merchandising team of 100 professionals nationwide. Prior experience includes serving as National Key Accounts Director at LG Electronics, where Vasily enhanced key account management strategies.