Samir van Lith is currently the VP Strategic Partnerships - DACH at Duration Media LLC., where he is focused on pushing sustainability in digital advertising with carbon reducing ad tech. Prior to this role, he worked as the International Sales Director at Shopla and Sales Director C&E Europe at 1plusX, where he brought consumers back into stores with AI-driven mar tech and set new standards in addressability and contextual with predictive ad tech, respectively. Samir has a background in marketing communication, having completed his degree at SRM IAA Institute Amsterdam in 2007. Throughout his career, he has been dedicated to making programmatic advertising technology available for any brand and agency with SaaS.
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