Silva Rosmarie Lanz is a seasoned marketing professional, currently serving as the Senior Marketing Manager at Dydon AI since August 2021. Prior to this role, Silva held the position of Digital Communication Specialist at Axpo Italia from November 2011 to January 2020, where notable achievements included overseeing the User Experience and User Interface projects, managing SEO strategies, and playing a key role in the digital transformation for both Axpo and its B2C brand, Pulsee. Silva's experience also encompasses project management of digital analytics and campaign strategies, creative content briefing, and budget management. Between September 2004 and June 2011, Silva worked as a freelance corporate communications specialist and graphic designer. Silva holds a Master in Digital Marketing & Communication from 24ORE Business School and two degrees in Foreign Languages for International Communication from the Università degli Studi di Genova, complemented by a diploma in Social Sciences.