Sam Macleod has a diverse work experience in marketing and digital roles. Sam is currently the Director of Demand Generation at Dynamic Yield since 2022. Prior to this, they worked as the Director of Digital Marketing at Beamery from 2019 to 2022, where they played a key role in developing their Talent Lifecycle Management platform. Before that, Sam was the Head of Marketing at hackajob from 2018 to 2019. Sam also has experience as the Head of Growth at Mrs Wordsmith, a leading ed-tech start-up in the UK. Sam has worked in various senior marketing roles at companies such as Pusher, AEG, Skyscanner, and Yomego. In these positions, they have demonstrated expertise in team management, client relations, project management, social media strategy, and paid advertising. Sam's work at Yomego led to significant revenue growth and recognition for their campaigns. Sam started their career as a Digital Marketing Manager at High Five Entertainment. Overall, Sam Macleod has a proven track record in marketing and digital roles, with a focus on driving growth and achieving results.
Sam Macleod obtained a Bachelor's degree in International Relations and Sociology from the University of Aberdeen, where they studied from 2003 to 2007. In February 2014, they also obtained a Prince2 Practitioner certification from the ILX Group plc.
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