Dynamo Retail Group
Kees Goedhart possesses extensive experience in marketing and application management, currently serving as an application and database manager and marketing content creator at Dynamo Retail Group B.V. since August 2019. Prior roles include marketer at Nibud, where responsibilities encompassed market analysis and strategic marketing planning, and researcher at Gemeente Amsterdam, focusing on integrity risk reduction for the Stadsbank van Lening. Kees also held a marketing position at Achmea, conducting portfolio and market analyses, and worked at Hagelunie Agrarische Verzekeringen, where the first marketing plan was developed. Early in the career, Kees was involved in sales and marketing communications at Groenblok bv Tuincentrum Overvecht. Educational background includes a degree in Horticultural Engineering from Agrarische Hogeschool, Delft, and ongoing studies at SRM.
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Dynamo Retail Group
Dynamo Retail Group is the result of a merger of Bike Totaal and Biretco. Dynamo Retail Group operates three franchise formulas: Bike Totaal, Profile 'de Fietsspecialist' and Fietswereld, and the buying group Dynamo Retail Service. With over 750 shops in three different countries (the Netherlands, Belgium and Germany) and a broad range of services Dynamo Retail Group is a leading organisation in the bicycle retail industry.