Lauren Matson

Lauren Matson is an accomplished Channel Business Development Manager at Dynegy, overseeing the Retail Broker Desk for the East and effectively increasing active brokers by 50% within 18 months. With a strong background in energy markets, Lauren has generated significant retail margins and contributed to the Retail Transformation Team's initiatives, enhancing internal systems and expanding operations into Pennsylvania. Prior experience at Duke Energy Corporation included roles as Supervisor of Generation Asset and Senior Business Analyst, where Lauren managed dispatch operations, analyzed market data, and improved settlement processes. Lauren also held positions at Fifth Third Bank as a Systems Consultant, facilitating merchant conversions. A graduate of the University of Cincinnati with a Bachelor of Business Administration in Finance, Lauren's expertise encompasses market intelligence, relationship management, and operational optimization.