Brian Atlas

Brian Atlas has extensive work experience in the field of venture building, media, community, and philanthropy. Brian currently holds the position of President & COO at Dyrdek Machine, where they oversee the development of brands and the creation of successful companies. Brian joined Dyrdek Machine in 2017.

Prior to their role at Dyrdek Machine, Brian Atlas was involved with Street League Skateboarding (SLS). Brian co-founded SLS in 2009 and served as the President & COO until 2017. Brian also held the positions of General Manager from 2010 to 2013, Board Member from 2014 to 2022, and Director of Business Development from 2009 to 2010 at SLS. In their role as Director of Business Development, they played a key role in the launch of the league, developing the business model, financial projections, and securing sponsorship and media distribution deals.

Brian Atlas attended the University of Southern California from 2004 to 2007, where they obtained a Bachelor of Science (B.S.) degree in Business Administration and Management, with a focus on General studies.