Alexandra Cheung

Alexandra Cheung currently serves as the Head of Direct-To-Consumer (eCommerce & Retail) at Dyson, having held various eCommerce leadership positions within the company since February 2022, including roles overseeing Hong Kong and Taiwan operations. Prior to Dyson, Alexandra worked at Wavemaker as Head of Client Development and Business Director from January 2018 to February 2022, and held positions at MEC, ZenithOptimedia Group, and Mindshare, where responsibilities included associate direction and media management. Alexandra Cheung graduated with a Bachelor of Business Administration in Marketing and Finance from HKUST Business School.