Damien Haas

Damien Haas is a seasoned professional in e-commerce and digital strategy, currently serving as the Director of Direct-To-Consumer for Dyson, overseeing operations in Asia-Pacific since July 2024. Prior to Dyson, Damien held the position of Online Director at The Estée Lauder Companies, managing e-commerce for MAC across multiple channels from April 2018 to July 2024, and led e-commerce initiatives in South-East Asia. Experience also includes a role as Head of E-Commerce & Digital for Crabtree & Evelyn, and as E-Commerce Director for Crocs in the Asia-Pacific region. Furthermore, Damien's career features significant contributions at L'Oréal, where responsibilities included leading e-commerce for luxury brands and defining digital strategies across several Asian markets. Educational qualifications include a Master’s degree in Media and New Media Management and a Bachelor’s degree in Management with a focus on Marketing from Université Paris Dauphine - PSL.