Lise Hatron

Lise HATRON is an experienced marketing professional with a strong background in brand activation and trade marketing across leading companies in the retail and apparel sectors. Currently serving as the Omnichannel Brand Activation Manager at Dyson since February 2020, Lise has been instrumental in developing retail strategies and executing premium in-store campaigns for key accounts. Previous roles include Trade Marketing Specialist at Galeries Lafayette, Brand Specialist at Under Armour, and Assistant Women Category General Manager at Nike, showcasing expertise in campaign management, budget negotiation, and strategic marketing. Lise's academic background includes multiple degrees in International Marketing and Business Development from renowned institutions such as SKEMA Business School and TBS Education.