Carsten Hendrich

Carsten Hendrich currently serves as Chief Brand Officer at Breuninger since October 2021, after holding the position of Director Brand/Marketing/Communications at THE KADEWE GROUP GmbH from March 2020 to September 2021. Prior experience includes Chief Marketing Officer at A. Lange & Söhne / RICHEMONT, and Vice President Group Brand Marketing at Zalando SE. Earlier roles also encompass Director Brand Management and Communications at Willy Bogner GmbH & Co. KGaA, and Director Brand/Marketing Communication at Breuninger. Initial career stages featured positions such as Chefplanner/Planning Director at Jung von Matt, working with high-profile clients like Mercedes-Benz and BMW, and Account Director at Ogilvy, servicing brands like IBM and American Express. Carsten Hendrich earned a Dipl.Kfm. degree in Marketing and Finanzen from the University of Duisburg-Essen.