E.I.D-Parry (India) Ltd
Rohit Rathnakumar is deeply passionate about building businesses that grow with purpose and deliver meaningful results. As the Business Head – Growing Medium Solutions at EID Parry, he leads a high-potential vertical. In this role, he is responsible for driving the go-to-market strategy, scaling the growing media business, and enhancing the EBITDA performance of the biofuel portfolio through structured operational excellence programs.
With over five years of experience, Rohit has gained diverse expertise across Sales, Strategy, and Transformation. His career began in Business Intelligence at Tata Consultancy Services, followed by leading sales performance initiatives at Whirlpool. He then moved on to shaping CXO-level strategies at Brakes India, and currently, he is focused on driving business outcomes at the intersection of agriculture and sustainability. Each of these roles has honed his ability to navigate ambiguity, align diverse teams, and make strategic decisions that significantly impact performance.
Rohit holds an MBA from NMIMS Mumbai and a bachelor’s degree in Petroleum Engineering from Anna University, one of India’s top-ranked engineering colleges. His professional journey has also included collaborations with global teams from Europe and Japan, experiences that have underscored the importance of cross-cultural collaboration and long-term strategic thinking.
What truly excites Rohit is the opportunity to solve complex problems, build scalable models, and work with passionate teams to create meaningful impact. He thrives in environments where strategy meets execution, whether it involves crafting a new business model or turning around a challenging vertical.
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E.I.D-Parry (India) Ltd
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E.I.D.- Parry (India) Limited is a holding company. The Company is engaged in the manufacturing and marketing of sugar, bio pesticides and nutraceuticals. The Company's segments include Farm Inputs, which consists of fertilizers and pesticides; Sugar, which is engaged in manufacturing sugar; Cogeneration, which consists of power; Distillery, which consists of spirits; Bio Products, which consists of neem and nutraceuticals, and Others, which consists of corporate investments, infrastructure development and others. Its geographical segments include North America, Europe, Rest of the world and India. It has over nine sugar mills spread across Tamil Nadu, Puducherry, Andhra Pradesh and Karnataka, including a distillery in Sivaganga. Its sugar factories are located at Haliyal and Bagalkot. It has Cogeneration plants at Nellikuppam, Pugalur and Pudukottai. Its sugar factories have a total capacity to crush approximately 39, 000 Tons of Cane per day and generate over 160 megawatts of power.