Aura Estrella

Aura Estrella is an accomplished professional with extensive experience in ecommerce and merchandising across various sectors. Currently serving as Assistant Manager of Global Ecommerce at E.L.F. Beauty since July 2023, Aura leads the homepage and PLP merchandising strategy across multiple regions while owning seasonal campaign planning and cross-functional briefings. Previously, Aura held the position of Site Merchandiser at Tory Burch, where execution of site merchandising strategies resulted in an 18% revenue increase. Aura's earlier roles include managing over 200 SKUs as a Merchandiser at Topsville Inc, working as an E-Commerce Merchandiser at Aeropostale, and various roles at Thrillist Media Group. A graduate of Iona University with a Bachelor of Business Administration in International Business, Aura has developed a solid foundation in retail and ecommerce practices throughout a diverse career.