Christine Cassidy

Christine Cassidy currently serves as the Vice President and General Manager for International at E.L.F. Beauty since November 2022. Prior to this role, Christine was the General Manager for Kendo Brands, Inc. from July 2016 to May 2022, overseeing market development for brands such as Kat Von D and Fenty Beauty. Christine's extensive experience includes leadership roles at Bare Escentuals, where responsibilities spanned North America and encompassed full P&L accountability, sales strategy implementation, and team development. Earlier career highlights include positions at Estee Lauder overseeing international QVC business and general management roles, along with initial sales and education roles at The Estée Lauder Companies Inc. spanning from 1989 to 2003. Christine's educational background includes attendance at Liberton High School in Edinburgh.