Lakshmi Pappu

Lakshmi Pappu is a seasoned executive with extensive experience in digital transformation and leadership within various industries. Currently serving as Vice President at E.L.F. BEAUTY since February 2025, Lakshmi leads initiatives in Data, AI, and Technology for a rapidly growing beauty brand. Prior experience includes serving as an Advisor to B2B companies on digital transformation from August 2024 to March 2025 and as Head of US CDI at Haleon, where Lakshmi focused on cross-functional team leadership and consumer personalization. As Head of Global Digital Transformation at Signify from January 2019 to January 2021, Lakshmi played a pivotal role in shaping digital experiences for B2B and eCommerce customers. Earlier in the career, Lakshmi was a Digital Transformation Executive at Toys R Us, overseeing customer journey execution and operational improvements. Educational qualifications include an MBA in Information Systems, Management, and Marketing from Drexel University, and an MBA in Marketing and Finance from Savitribai Phule Pune University.