Mitch Woolley

Mitch Woolley is the current Founder and CEO of E-Marketing Associates. Prior to this, they were the Director of Sales and Marketing for Sunburst Hospitality from July 1996 to November 1999.

During their time with Sunburst, Mitch increased profitability, revenue, and occupancy rates by transitioning away from tour operators, finding creative new ways to more efficiently utilize rooms, and becoming an early adopter of internet and eCommerce sales opportunities.

After signing on with Hotels.com (1-800-HOTELS at the time) and another online company, their sales grew 250% faster than any other Choice hotel and over-delivered on their internet-driven revenue goals by 1,000% causing Sunburst corporate leadership to visit to learn what they were doing differently.

They also achieved occupancy rates of OVER 100% by launching and marketing day rates for LAX travelers with long airport layovers.

Mitch left Sunburst in 1999 so that they could help more hotels leverage the internet to drive sales growth.

Some individuals on their team include Nicole Cruz - Social Media Manager, Steve Thompson - Operations Manager, and Edward Styles - Sales Engineer.