Chief Marketing Officer at E*Trade Financial
As Chief Marketing Officer, Andrea Zaretsky is responsible for defining and driving E*TRADE’s brand and marketing efforts across all retail channels. Ms. Zaretsky has an extensive background developing innovative business strategies to drive customer acquisition, loyalty, and engagement at iconic brands in both the Financial Services and Retail industries. She most recently served as Senior Vice President of Marketing at SEPHORA, where she led key Client Engagement functions including CRM, Loyalty, Insights, and Analytics, and developed and launched the company’s first credit card portfolio. Prior to this role, she served as Senior Vice President of Marketing at Toys ‘R Us. She began her career at American Express, rising through the ranks to serve as the Vice President and Head of US Customer Marketing, where she led acquisition, engagement, innovation, and investment optimization. Ms. Zaretsky also held leadership positions at American Express in Partnerships, Rewards, and Product Management. Ms. Zaretsky earned her BA from Tufts University and her MBA from Columbia Business School. She serves on the board of MarketingEDGE and on the Advisory Board of CommerceNext.