Crystal Nikish

Crystal Nikish is a seasoned marketing professional currently serving as Senior Director of Marketing Strategy & Innovation at EAB, where responsible for overseeing the Marketing Strategy and Innovation team, leading initiatives to define undergraduate Enrollment Services marketing products and drive transformational change. Prior roles include Director of Marketing Strategy and Director of Product Strategy at EAB, and Senior Brand Marketing Manager at 2U, where Crystal managed multi-channel marketing teams to boost enrollment for online graduate programs. Experience also includes positions at Hobsons, where significant improvements in demand generation and lead conversion rates were achieved, as well as earlier roles focusing on e-commerce and online content management at Network Solutions and Gannett. Crystal holds an MBA with concentrations in Data Analytics and Entrepreneurship from the University of North Carolina at Chapel Hill, a Bachelor of Arts in English from Penn State University, and has completed coursework towards a Bachelor of Science in Digital Media at the University of Central Florida.