Cristina Batarseh

Cristina Batarseh is a seasoned marketing and digital innovation professional with extensive experience in various industries. Currently serving as the Marketing & Digital Innovation Director and Advisor at Touscan Group since February 2017, Cristina has also been a Professor at EADA Business School and Universitat Oberta de Catalunya since 2022 and 2020, respectively. Previously, Cristina held positions as Innovation & Digital Business Director at Crowe Andorra and managed Innovation & Digital Transformation initiatives at FC Barcelona. With a strong foundation in digital business from an Executive Master at Esade, Cristina co-founded LetsBRICO and served as CEO of Shoppiday, while earlier roles included managing marketing strategies at Catalonia Hotels & Resorts and leading marketing efforts at Touscan Group and LetsBonus.