Rich Busch

Rich Busch is a seasoned sales professional with extensive experience in the beverage industry. Currently serving as the National Corporate Sales Manager at Eagle Crest, Inc. since 2021 and the Vice President of Sales USA at Red Tazz Energy Drink since June 2020, Rich has a strong track record in key account management. Prior roles include National Key Account Manager at North American Breweries, Inc., and Chain Account Executive at MillerCoors, where responsibilities included managing significant accounts such as Publix. Rich's career began with crucial roles at Coors Brewing Company and McKenzie River, emphasizing successful product rollouts and contract acquisitions. Rich holds a Bachelor of Science degree from the University of Florida, completed in 1993.