Kristjan Luha

Kristjan Luha is an experienced executive with a diverse background in the sports and agriculture sectors. Currently serving as Vice President of Marketplace for Reebok Europe at NGGH++ since February 2022, Kristjan also holds the position of Chairman of the Board at Jalajälg Ltd, the Nike Official Distributor for the Baltic States, since May 2020. As Co-Founder and Chairman of the Board at eAgronom, Kristjan contributes to initiatives aimed at achieving carbon neutrality in farming. Prior to these roles, Kristjan had a long tenure at Nike from January 2005 to December 2019, where responsibilities included Vice President of Global Football Marketplace and General Manager roles in Russia, Greece, and Cyprus. Kristjan holds an MBA from Estonian Business School and a Master's degree in Foreign Economy and Marketing from TalTech – Tallinn University of Technology.