Early Rider Ltd
Paul-Henri Baetens currently serves as the Global Head of B2B at Early Rider Ltd since January 2023. Simultaneously, Paul-Henri has been the Owner and Manager of Odissey Urban Mobility and General Manager of Micro Mobility Belgium since October 2010. In these roles, Paul-Henri oversees the exclusive import and distribution of urban mobility brands in the Benelux region, including Restrap and Thousand Helmets. Prior to these positions, Paul-Henri owned and managed Paul Baetens bvba, a wholesale business for carpets and rugs, and worked as a buyer for Inverto and Volkswagen, contributing to global sourcing for automotive parts. Paul-Henri's academic background includes multiple advanced degrees from KU Leuven, Kiel University, and Université de Namur.
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Early Rider Ltd
Early Rider is a British family business. We make childrens bikes. Beautiful, functional, lightweight bikes that inspire kids to feel the wind in their hair on 2 wheels. Fun included for free. Our approach to design, engineering and safety is utterly without compromise. We strive to produce fantastic functional and fit-for-purpose products that take a fun, systematic and safe approach to teaching children to ride and giving them the confidence to fully explore the world around them. Whether that's riding pavements, through the woods or taking on the trails and jumps, we have a bike that fits the bill perfectly.