Katherine Greiner is an accomplished marketing executive with extensive experience in the pet care, health, and wellness industries. Currently serving as Vice President of Marketing at Petfolk since 2022, Katherine leads efforts to transform pet care practices across the Southeastern US. Previously, Katherine held key roles at notable companies including Vireo Health, Inc. as Vice President of Digital and ECommerce, where a national CRM strategy was successfully implemented, and WIN Brands Group as Director of Marketing, achieving significant revenue growth. Katherine also contributed to the growth of R3SET as a Senior Advisor, focusing on stress management solutions. With a strong educational background in music and multiple certifications in fitness and wellness, Katherine is dedicated to fostering innovative, customer-centric approaches across various sectors.