Earth Rated
Brian Etcovitch is an accomplished eCommerce professional with extensive experience in digital strategy and team leadership. Currently serving as Director of Ecommerce at Earth Rated since September 2021, Brian focuses on driving sales growth while maintaining profitability, leading a team of six experts, and executing digital marketing initiatives across various channels. Previously, as Account Director for L'Oréal Canada at Labelium, Brian oversaw digital strategies for over 20 beauty brands, managed a team of 12, and successfully launched brands on major e-commerce platforms during the pandemic. Earlier roles include Brand Strategist at Vintage Frames Company and Founder/Co-Owner of swUrl Frozen Yogurt, where Brian demonstrated entrepreneurial skills and innovative marketing strategies. Brian holds a B.Com in Marketing from McGill University and possesses certifications in Google Analytics, Google Ads, and Amazon Advertising.
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