John Edginton is a seasoned entrepreneur and executive specializing in digital transformation with over 30 years of leadership experience in loyalty technology, airline e-commerce, BPO, and data-driven marketing. They co-founded Euno and East2 Technology, where they currently drive innovation in customer loyalty and profit optimization. Previously, as CEO of Cashwerkz, they oversaw a significant ASX-listed merger and held executive roles in various industries, including a co-founder position at EB2 International, which was acquired by Sabre Holdings. Edginton's career is marked by a focus on scalable growth, cross-border execution, and customer-focused innovation, influencing the travel technology and marketing data services sectors.
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