Cassie Davison

Cassie Davison is an accomplished marketing professional with extensive experience in academia and various industries. Currently serving as the Executive Director of the Berman Center for Professional Sales and an Adjunct Professor of Marketing at Eastern Kentucky University, Cassie develops engaging marketing courses and collaborates on curriculum design. Prior roles include Associate Brand Manager and Senior Marketing Specialist at Valvoline Global Operations, where Cassie led brand initiatives and created strategic marketing programs. Previous experience at Kellogg Company encompassed managing shopper marketing, supply chain analysis, and sales representation, contributing to the successful execution of numerous brand programs. Cassie's early career included roles at The Hershey Company and various internships in marketing communications, underscoring a robust foundation in both strategic and promotional aspects of marketing. Cassie holds an M.B.A. from Texas Tech University and a BSBA in Marketing from the University of Central Missouri.