İdil E. Yazıcı

Head of Marketing and Brand Communications at EasyCep

İdil E. Yazıcı has an extensive work experience in marketing and brand communications. İdil E. is currently working as a Manager of Marketing and Brand Communications at EASYCEP since February 2023. Before that, they were a Manager of Marketing and Brand Communications at Doğanlar Mobilya Grubu from June 2021 to November 2022. At Doğanlar Mobilya Grubu, İdil was responsible for building and developing brand strategy, planning advertising campaigns, managing retail communication standards, and leading digital and social media campaigns.

Prior to their role at Doğanlar Mobilya Grubu, İdil worked at Turkcell for several years. İdil E. was a Lead Brand Manager/Brand Strategy and Management from May 2017 to October 2019. In this role, İdil was responsible for building and developing brand strategy and leading the communications of Turkcell's network superiority. İdil E. also served as a Senior Brand Manager for User Acquisition Campaigns, where they led advertising campaigns and collaborations with smartphone and software brands to increase smartphone user penetration. Additionally, İdil worked as a Senior Brand Manager for Turkcell TV Plus.

Before their tenure at Turkcell, İdil worked at Altınbaş Mücevherat as a Marketing Communication Manager from December 2010 to May 2015. İdil E. was responsible for developing brand and marketing communications strategy, planning advertising campaigns, and managing launch campaigns for new collections. In their earlier role at Altınbaş Mücevherat, İdil served as a Marketing Communications Specialist, where they developed brand communications strategies and led advertising campaigns.

İdil's early career includes a role as an Account Manager at Mek Advertising Agency from September 2005 to November 2006. In this position, they managed accounts from various sectors and coordinated advertising campaigns.

Overall, İdil E. Yazıcı has a diverse and comprehensive background in marketing and brand communications, with experience in strategy development, campaign planning, retail communication management, and team management.

İdil E. Yazıcı holds a Master's Degree in Marketing Communication from Istanbul Bilgi University, which they pursued from 2013 to 2015. Prior to that, they completed their Bachelor's Degree in Communication Sciences at Kocaeli University from 2000 to 2004.

In addition to their formal education, İdil has obtained several certifications. These include "Techniques of Insight" from Thaat's It!, obtained in September 2019; "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory" from Coursera Course Certificates, obtained in October 2018; "Big Idea & Brand Strategy" from Idea Bakery, obtained in May 2017; "Strategic Brand Management" from ADS Group Ltd, obtained in May 2014; and "Retail Marketing Management" from IMMIB - Istanbul Minerals and Metals Exporters Association, obtained in January 2013.

It is also worth noting that İdil has a certification in "Emotional Marketing in Luxury Consumption" from De Beers Diamond Jewellers, although the exact date is unknown.

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