EasyInsights
Madhu Talluri has extensive experience in data engineering, having served as Director of Engineering and Lead Data Engineer at EasyInsights from January 2021 to December 2022. Prior to this role, Madhu held the position of Lead Data Engineer and Data Engineer at ET Medialabs Private Limited from June 2018 to December 2020. Madhu completed a Bachelor of Technology in Mechanical Engineering at the Indian Institute of Technology (Banaras Hindu University) in Varanasi, with studies spanning from August 2014 to May 2018, and attended Sri Chaitanya Jr. College from August 2012 to May 2014.
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EasyInsights
EasyInsights: The #1 Platform for Performance Marketers to Boost ROAS by 20% EasyInsights helps performance marketers to increase ROAS by at least 20%. It addresses two critical challenges for brands: 1️⃣ First-Party Data Activation & Enhanced Tracking Accuracy - Combines server-side and browser-side tracking for precise data collection. - Sends high-quality signals to Meta, Google Ads, and other platforms for better campaign optimization. - Resolves data disparities across platforms, ensuring consistency and accuracy. 2️⃣ Accurate Attribution & Conversion Tracking - Tracks the entire user journey across platforms and domains for better insights. - Supports multiple attribution models, including First Click, Last Non-Direct Click, and more. - Solves cross-platform and cross-domain tracking challenges, providing a complete view of conversions. 🏆 Trusted by Leading Brands & Unicorns EasyInsights is used by 1 in 6 unicorns in India and trusted by 250+ leading brands, including Mamaearth, Berger Paints, Licious, Wati, Atomberg, Edureka, The Loom, Noise, and more. 📊 Ready to Boost ROAS? Book a Demo Today! easyinsights.ai/book-demo #MarketingAnalytics #PerformanceMarketing #AttributionTracking #FirstPartyData #ROAS #EasyInsights