Zaid Shahid

Zaid Shahid is an experienced executive in channel planning and growth, currently serving as Executive Director at easypaisa Bank Limited since August 2018. In this role, Zaid has been instrumental in driving the transformation of Easypaisa's digital banking channel, ensuring performance management through insights and analytics, and leading mobile account acquisition via offline channels. Previous positions include Director of Channel Planning at easypaisa and various managerial roles at Telenor, where Zaid focused on strategic planning, campaign management, and cross-functional team collaboration. Zaid's foundational experience includes roles in marketing and operations at renowned companies such as Coca-Cola and Engro, complemented by an MBA from both Lahore University of Management Sciences and Peking University.