Jorge Guimarães

Head of Marketing at EatClub

Jorge Guimarães has a diverse work experience in various industries. Jorge started their career at Deloitte, where they worked as a Senior Risk Manager for nearly five years. During their time at Deloitte, Jorge was responsible for strategy and operations, compliance and regulation, and specialized in international certifications.

After leaving Deloitte, Jorge worked at Central Business Brokers as a Project Coordinator. In this role, they were involved in planning and promoting the company's different businesses, controlling budgeting and forecasting, and implementing rebranding projects. Jorge also played a key role in building the company's online presence and reporting on financial and marketing performances.

Jorge then joined Texas Peak as a Digital Marketing Specialist. Jorge focused on optimizing the online presence of various brands under the Texas Peak group, implementing marketing plans, executing SEO strategies, and providing training on stock management activities. Jorge also played a role in implementing online sales on social media platforms and assisting the marketing team with campaign enhancements.

Next, Jorge joined EatClub as a Senior Partner Optimization Manager. Jorge successfully managed a portfolio of hospitality venues in Melbourne before being promoted to oversee the entire South Australia portfolio. In this role, they identified market opportunities, developed strategies, and provided support in account management, sales optimization, and marketing consulting. Jorge currently holds the position of Head of Marketing at EatClub, where they drive growth and maximizes revenue for the company.

Most recently, Jorge joined The United Project as a Senior Content Marketing Manager. In this role, they contribute to the foundation's goal of improving mental health and preventing suicides by focusing on early detection in the workplace.

Throughout their career, Jorge has showcased their expertise in marketing, sales, strategy development, account management, and team leadership, with a proven track record of driving growth and achieving results.

Jorge Guimarães has a diverse education history with a focus on business administration and management, marketing, and project management. Jorge completed their Bachelor's degree in Business Administration and Management from Universidade Federal de Minas Gerais in 2015. Additionally, in the same year, they attended Deakin University's English Language Institute.

In 2016, Jorge pursued further education at Torrens University Australia, where they obtained a Master of Business Administration (MBA) degree with a specialization in Business Administration and Management, General. During this time, they also earned a Master's degree in Global Project Management.

Continuing their educational journey, Jorge completed a specialization in Business Analytics from The Lauder Institute at the University of Pennsylvania in 2020.

In terms of certifications, Jorge holds a Google Digital Marketing Certification obtained in March 2023. Jorge is also an AMI Professional Member, which they obtained in June 2021 through the Australian Marketing Institute. Furthermore, they have completed certifications in various digital marketing channels and analytics from the University of Illinois at Urbana-Champaign and Google.

It is important to note that specific information regarding the dates and completion status of some certifications is not provided.

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