Rich Farrell

Rich Farrell is an accomplished executive with extensive experience in digitalization, cybersecurity, and sales management across various sectors. Since July 2020, Rich has served as the Asia-Pacific Regional Director for both Digitalization & Data Centre Business and Cybersecurity Practice at Eaton Corporation, focusing on sustainability and cybersecurity solutions for hyperscale and enterprise operations. Previous roles include National Sales Manager and Enterprise Sales Manager at Eaton, where Rich led teams to optimize power management and data center infrastructure. Rich's career also features leadership positions at Core Health Dynamics, APC by Schneider Electric, Express Data, Dimension Data, and ComTech Communications, complemented by educational achievements in Health Science and Business Management from Charles Sturt University and TAFE NSW.