Adam Fractenberg

Adam Fractenberg is an experienced business development professional currently serving as Director of New Business Development at Entertainment Benefits Group since August 2021. With a long-standing involvement in the National Hockey League as a part-time off-ice official since September 1997, Adam has a diverse background in sales leadership across several companies, including FCS Computer Systems as Senior Sales and Channel Director, and Go Moment as Senior Director of Sales. Adam's career highlights include impactful roles such as Director of Sales at ALICE and TravelClick, where strategic approaches to business development and customer engagement were emphasized. Adam holds a Bachelor's Degree in Journalism from Michigan State University, completed in 1992, and graduated from New Paltz High School in 1988.