Nicolas Cohen

Nicolas Cohen is an experienced professional in marketing effectiveness and analytics, currently serving as Director - Head of Marketing Effectiveness for France and Belgium at Ebiquity plc since August 2019. Prior to this role, Nicolas held various positions at Data2Decisions, including Directeur Général Adjoint and Directeur Associé Business Analytics, where expertise in marketing mix modeling and business development was prominent. Nicolas's career also includes a tenure at Dentsu Aegis Network as Director of Modelling & Analytics, where a focus on European portfolios was essential. Earlier experience includes a role as Senior Consultant at MMA, specializing in econometric modeling and budget optimization, and positions at NFO Infratest France providing marketing research for high-profile clients. Nicolas holds degrees in applied mathematics and marketing analytics from Université Paris Dauphine and Ecole Supérieure des Affaires, respectively.