Kathrin Woiwotka

Kathrin Woiwotka, PMP®, has a diverse work experience in various fields, including marketing, online performance, digital marketing, and sales. Kathrin currently holds the position of Head of Marketing at EBL (Genossenschaft Elektra Baselland) since October 2022. Prior to this, they were responsible for digital and online marketing at the same company from April 2022 to September 2022. From December 2019 to March 2022, they served as an E-Commerce and Online Marketing Specialist at EBL. Additionally, Kathrin was the Sales Manager at EBLD from June 2019 to November 2019.

Before joining EBL, Kathrin worked as an Online Performance Specialist at Swisslos Interkantonale Landeslotterie from April 2018 to June 2019. Kathrin also gained experience in digital marketing at Beiersdorf from September 2017 to March 2018.

Their career started with an internship at Testo AG as a Marketing Intern from June 2015 to September 2015. Kathrin then interned at Serviceplan Group as an Online Dialog Marketing Intern from September 2014 to May 2015. Kathrin's first work experience was as a Sales and Marketing Intern at Franke from March 2013 to July 2013.

Kathrin Woiwotka, PMP®, has a diverse education history. Kathrin obtained their St. Galler Führungstraining from SGMI Management Institut St. Gallen in 2023. In 2021, they focused on Core Competence Leadership at the University of Applied Sciences and Arts Northwestern Switzerland FHNW. Kathrin holds a Master of Science (M.Sc.) in International Management from FHNW, earned between 2015 and 2017. Prior to their master's, they completed their Bachelor of Arts (B.A.) in Business Administration at Deggendorf Institute of Technology from 2011 to 2015. As part of their undergraduate studies, they also participated in an exchange semester in Quito, Ecuador, obtaining a Bachelor of Arts (B.A.) in Business Administration from Universidad Internacional del Ecuador in 2013-2014.

In addition to their formal education, Kathrin has obtained several certifications. Kathrin became a Berufsbildnerin kaufmännische Berufe in Lehrbetrieben through Kanton Basel-Landschaft in 2021. Kathrin also earned various Google certifications, including Google Ads-Video Certification in 2020, Google Ads-Displaywerbung in 2020, Google Ads-Suchmaschinenwerbung in 2020, Grundlagen des Onlinemarketings - Google Digital Atelier in 2019, Advanced Google Analytics - Google Analytics Academy in 2018, and Google Analytics for Beginners - Google Academy Course in 2017. Additionally, they achieved an IELTS Academic 7.0 (Level C1) certification from the University of Cambridge in 2011. Finally, they obtained their Project Management Professional (PMP®) certification from Project Management Institute in December 2020.