Diana Blair

Diana Blair is an accomplished professional with extensive experience in membership management and engagement. Currently serving as Regional Manager at ECA - Excellence in Electrotechnical and Engineering Services since April 2023, Diana previously held roles as Membership Engagement Manager at the Guild of Architectural Ironmongers and Regional Membership Manager at the Glass and Glazing Federation, where significant contributions included leading membership recruitment and liaising with various stakeholders. Diana's tenure as Chief Executive at the British Travelgoods, Handbags & Accessories Association showcased effective leadership and strategic growth initiatives, resulting in a 100% increase in income through industry awards. Earlier experience at the Surface Engineering Association involved enhancing membership services and organizing successful events, significantly boosting participation. Diana holds a BA Hons in Marketing Management and an FdA in Professional Marketing & Promotion Management from UCB.