Melissa Guth

Melissa Guth is a seasoned marketing professional with extensive experience in CRM strategy and member engagement. Currently serving as Senior CRM Manager at Echelon Fitness, Melissa leads initiatives across email, SMS, and blog content, focusing on lifecycle performance and optimizing customer interactions. Previous roles include Member Marketing Manager and Marketing Associate at Echelon, where Melissa developed engaging content and coordinated large-scale campaigns. Additional experience includes positions as Digital Marketing Specialist at American Bicycle Group, Business Development Associate at REEF Technology, and Marketing and Communications Coordinator at HealthOne Alliance. Melissa holds a Bachelor’s degree in Mass Communication/Media Studies from Southern Adventist University.