Echelon Fitness
Richard Friedman possesses extensive experience in technology leadership, currently serving as Senior Vice President of Technology at Echelon since March 2025. Previously, Richard held multiple senior roles at FlexIt Fitness, including Senior Vice President and Vice President of Technology, where significant achievements included driving a 300% revenue increase through strategic sales tools and optimizing app and web development processes. Richard's professional journey began with the founding of SmartFeed, Inc., which achieved operational success over 11 years before a successful sale. Richard's expertise spans product management, web development, and business development, complemented by educational credentials from Harvard Business School Online and Hofstra University.
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Echelon Fitness
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Experience a full exercise class right from your own living room! Echelon's Smart Connect Exercise Bike works directly with live or on demand classes to keep you motivated through every step of your work! Financing options available. Free shipping & mo...