Eckes-Granini
Cristina O. is an accomplished marketing professional with extensive experience in brand management and trade marketing. Currently serving as a Marketing & Trade Marketing Manager and Senior Brand Manager at Eckes-Granini since April 2020, Cristina has previously held positions including Brand Manager for Maxfactor and Astor and Customer Marketing Manager at Coty from February 2017 to April 2020. At RB from May 2014 to February 2017, Cristina advanced through various roles, culminating as Customer Marketing Manager. Early career experience includes a position as Category Mix Assistant at Unilever, where responsibilities involved sales analysis and innovation project participation. Additionally, Cristina served as Client Director at Color&Care and holds dual degrees in Administration and Business Management and Law from Universidad Autónoma de Barcelona.
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Eckes-Granini
Eckes-Granini Group GmbH: The leading supplier of fruit juices and fruit beverages in Europe “We bring the best of fruit for a healthy and enjoyable life – with respect and responsibility for people and planet". That is the guiding principle for the Eckes-Granini Group. The independent and financially sound family-owned business based in Nieder-Olm, Germany (Rhineland-Palatinate) is focused on its committed and competent employees, its strong brands in the juice, fruit beverage and smoothies segments and a long-term strategic orientation devoted to generating sustainable added value. Eckes-Granini has pursued a consistent international expansion course since the early 1990s. Today, Eckes-Granini operates with fully owned subsidiaries and strategic partners, primarily in Europe – and achieves in Business Year 2021 annual turnover of 856 million euros with a total of 1697 employees. Together with strong national and regional juice and fruit-beverage brands such as hohes C, Joker, Marli, SIÓ, YO, Brämhults, Rynkeby, God Morgon and Elmenhorster, the internationally renowned premium brands granini and Pago represent the foundation of the Eckes-Granini Group. Superior quality always has top priority – from carefully selected fruits and raw materials to the gentle production process to the finished product. We are represented all over Europe – in the retail food trade and the out-of-home market – by an innovative product portfolio consisting of fruit juices, fruit beverages, fruit syrups, smoothies and fruit-based refreshment drinks. Consumers in over 80 countries, most notably in Europe, know and appreciate our fruit juices and our wide range of fruit beverages. The success achieved by our brands is attributable to outstanding product quality, unique positioning, sustainable innovations and strong advertising support. To learn more about us please visit our homepage.