Dayna Martin, MBA

Dayna Martin, MBA, has over 15 years of experience in marketing and business development. Dayna is currently the Director of Marketing & Business Development at Eco Engineering, Inc. In this role, they develop and implements strategic marketing, brand, and business development programs to position the company for scalable and sustainable growth. Dayna collaborates with the Commercial Leadership team to chart the strategic direction of the organization and manages the annual marketing plan and budget.

Prior to joining Eco Engineering, Dayna worked at Johns Manville for 10 years. Dayna served as the Marketing Manager for Roofing Systems, leading a team involved in all aspects of marketing for contractor, owner, and distributor channels. Before that, they were the Associate Marketing Manager for Retail Insulation, responsible for the marketing and brand strategy for the North American retail insulation channel. Dayna also held the position of Senior Marketing Specialist for Industrial, Commercial, and HVAC Insulation, where they developed and managed comprehensive marketing plans and media budgets, led industry partnerships, improved lead management processes, and implemented SEO strategies.

Dayna began their career at Johns Manville Industrial Insulation as a Marketing Coordinator and Marketing Assistant. Dayna also worked at HopeWest as a Marketing & Business Development Assistant and o2 Communications as a Marketing Event Coordinator.

Overall, Dayna Martin's work experience showcases their expertise in strategic marketing, brand development, and business growth.

Dayna Martin, MBA, holds a Master of Business Administration (MBA) degree in Leadership, Strategy & Marketing from Regis University, which they completed from 2018 to 2020. Prior to that, they obtained a Bachelor of Arts (BA) degree in Marketing and Business Administration from Fort Lewis College from 2003 to 2007. In addition to their formal education, they have also earned a Moz SEO Certificate from Moz in June 2020.