Sarah Atkinson

Sarah Atkinson is an experienced professional in event management, currently serving as Event Director at Ecommerce Equation since April 2025. Prior roles include Global Events Director at MRP, Global Head of Events at S2W Media, and Head of Events at nextmedia Pty Ltd. With a foundation as an Event Manager at IDG and experience at Criterion Conferences and The Eventful Group, Sarah has developed expertise in event planning, execution, and coordination. Educational background includes a Bachelor of Business Administration in Event Management from the International College of Management Sydney.