Ellen Katrine Nyhus

Ellen Katrine Nyhus is a distinguished Professor of Marketing at the University of Agder, focusing on marketing management, consumer behavior, and decision-making processes. With a strong research background in economic psychology, Ellen studies economic decisions across individuals and households. Ellen holds extensive board member roles, including positions at The Finance Industry Authorisation Schemes (FinAut), Søgne og Greipstad Sparebank, and as an alternate board member for Kristiansand Kommunale Pensjonskasse. Previously, Ellen was a senior researcher at NORCE Norwegian Research Centre and an editorial board member for a prominent journal in behavioral economics. Ellen possesses advanced degrees in economics and consumer behavior from the Norwegian School of Economics, complemented by leadership roles in organizations such as IAREP.