Romain Huber is an accomplished marketing leader with extensive experience in the plant-based drinks category, currently serving as the European Head Of Category and Marketing Director at Ecotone since September 2017. Huber's role involves leading European marketing strategic plans, overseeing innovation and renovation development, and managing a team of Category Managers. Previously, Huber held various marketing positions at Bjorg, Bonneterre et Compagnie, including Responsable de pôle marketing and Directeur du Category Management, where responsibilities included strategic planning, budget management, and category development across GMS brands. Earlier career experience includes positions at Distriborg and Ipsos, complemented by academic qualifications in applied marketing and international commercialization.