Elanna Urschel

Elanna Urschel is a skilled marketing professional with extensive experience in customer lifecycle marketing, campaign performance, and client success. Currently serving as a Customer Lifecycle Marketing Manager at EcoVadis since March 2023 and a Facilitator for Climate Fresk since July 2023, Elanna is dedicated to creating customer-centric strategies that support over 200 marketers and product managers. Previous roles include Manager of Campaign Performance & Strategy at Shift Paradigm, where a focused approach on the Atlassian account enhanced campaign engagement, and Client Success Manager at Trendline Interactive, where personalized consulting improved key performance metrics for various product teams. Elanna's background also includes positions at Fashion Takes Action and Joe Fresh, highlighting expertise in customer relationship management and marketing research. Elanna holds a Bachelor of Commerce in Fashion Management from the University of Guelph-Humber and a certificate in Brand Strategies for a Sustainable and Purpose Economy from the Fashion Institute of Technology.