Allyson Holiday

Allyson Holiday, MBA is an experienced marketing professional with a strong background in customer lifecycle marketing, regional marketing, customer relationship management, and account management. With a Master's of Business Administration in Marketing, Allyson has worked for companies such as Turnitin, Promethean, Blackboard, and Further, where Allyson developed and implemented strategic marketing plans, managed client relationships, and led cross-functional teams to execute marketing campaigns. Known for their expertise in customer segmentation, data analysis, and optimizing customer lifecycle campaigns, Allyson is skilled in driving lead generation, retention, and expansion initiatives.