Hiba Essaadi

Hiba Essaadi is a seasoned digital marketing and operations professional with extensive experience across multiple companies. Currently serving as a Digital Marketing and Operations Senior Associate at EcoVadis since April 2022, Hiba manages marketing request channels, orchestrates ad campaigns on platforms like Google and LinkedIn, and utilizes data analytics to optimize performance and enhance user experience. Previously, as Marketing Manager at LCI Éducation from May 2017 to October 2021, Hiba successfully executed marketing strategies, developed brand awareness campaigns, and managed budgets across regions. Hiba’s earlier role as Product Manager at Akwa Group involved brand development and managing marketing initiatives. Hiba holds a Master’s degree in Marketing and Sales from ENCG Casablanca and a Master’s degree in Marketing from IÉSEG School of Management.