Heiko Herchet serves as Vice President of Sales Software and Digitalisation at EDAG Group since January 2021, leveraging extensive expertise in automotive digital transformation. Herchet previously held the role of Senior Sales Manager for Software and Digitalisation, focusing on the integration of software in mobility products and their development. Additionally, since July 2019, Herchet has been the CEO of Parkmotive GmbH, a subsidiary of EDAG Group, emphasizing the necessity of digitized infrastructure for autonomous driving. In September 2015, Herchet took on the role of Chief Executive Electrifier at trive.me, an EDAG incubator for mobility services. Earlier experience at EDAG Engineering GmbH includes leading the Competence Center for eMobility, where Herchet was instrumental in establishing a new business segment centered on innovative technology.