Adzfar Aziz

Adzfar Aziz is a seasoned marketing professional currently serving as Head of Marketing at Edaran Otomobil Nasional Berhad (EON) since January 2024, where strategic marketing and innovation initiatives are guided to drive growth in Malaysia's automotive sector. With experience as a Marketing Technologist and Digital Innovation Consultant at iDigital Global Solutions since 2016, Adzfar has excelled in advancing clients’ digital transformation efforts. As Co-Founder and Founding CMO of WasteCoin, a global social fintech startup, Adzfar developed innovative marketing strategies to promote environmental sustainability. Previous roles include Head of Business Development and Partnership at Growth Charger, pioneering positions at CGC Digital and UM Ventures, and impactful contributions at various startups. Adzfar holds multiple degrees, including a Master's in Entrepreneurship, Innovation, and Technology from Strathclyde Business School, and has developed a robust foundation in marketing strategies across diverse industries.