Akanksha Swami is a seasoned marketing professional with extensive experience in social media and influencer marketing, currently serving as Sr. Manager at Eddie Bauer since August 2021. Achievements include driving +150% organic follower growth and generating over 110 million impressions through innovative campaign strategies and community management. Prior roles include managing social marketing and strategy for OREO at Dentsu Creative, and producing social content for multiple national CPG clients at Copacino Fujikado. Akanksha began the career as a Social Media Community Manager for Microsoft and has held various positions, including Public Relations Assistant at zulily and Campus Representative for ASOS.com. Akanksha holds a Bachelor's Degree in Communication and Media Studies from the University of Washington.